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Scandinvian Coast, Fall/winter 2025.
CESAR EQUIPMENT is a new brand born by the Scandinavian coast. Founded by a team of passionate creatives, loving the hybrid lifestyle between the city and the coast.
CESAR EQUIPMENT celebrates a contemporary community where a hybrid lifestyle balances the energy of the city with the freedom of the Coast. The city offers the vibrancy and convenience of a 24/7 world, where everything is at your fingertips – restaurants, entertainment, work, and connections. It’s dynamic, fast-paced, and exciting. But in the constant rush, it’s easy to feel overwhelmed by deadlines, demands, and the pressure to always be available.
This is where nature becomes essential. It offers a space to reconnect, recharge, and find clarity. And it is no coincidence that 70% of the global population seeks the Coast in their freetime. Whether it’s the horizon, the salty air, or the rythm of the waves. The ocean has a way of grounding us, of reminding us that we don’t always need to be available. Sometimes, simplicity is more valuable than a world of endless opportunities and choices.
In a world where urbanization drives progress but also brings pressure, the Coast offers the perfect counterbalance. It’s a place where we pause, laugh, breathe, are active, and rediscover what truly matters, before returning to the energy in the city once again.
Cesar is a lifestyle brand that merges contemporary, luxury and outdoor elements to create functional and beautiful expressions. Our design philosophy is focused on exploring the intersection of urban expressions and an active lifestyle by the coast. It’s where these two worlds meet we create new technical, contemporary hybrid designs. We design for longevity, quality, and timeless style. Our ambition is to create pieces that endure both in wear and in aesthetic with the ambition to transcend short term trends.
Our first collection, Coast Culture Take One is available now at www.cesarequipment.com
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Coast Culture Take One
The launch campaign unfolds on the rugged shores of Scandinavia, asking the question: “Where do we go to dream?” A meditation on the spaces that give us freedom to think, to escape, and to reconnect. Accompanied by the soulful voice of Swedish artist Amanda Bergman, the campaign film deepens the sense of reflection and return.
The debut collection is designed in Scandinavia and shaped by global collaboration. It merges functionality with style and longevity. Created with recycled technical fabrics developed in Japan and South Korea, and produced by leading technical manufacturers, the collection is engineered for coastal conditions — built to endure wind, water, and shifting weather.
The collection is divided into two segments, Active Tech and Casual Tech.
Active Tech is CESAR’s High-performance, lightweight, wind- and waterproof gear for active days, while their Casual Tech is the more sophisticated, versatile pieces designed for everyday expression.
The collection is available now in select stores across Europe, and online at cesarequipment.com
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The dream
Why did we start Cesar?
We started Cesar Equipment because we wanted to build something new that we could live with for the rest of our lives. We grew up by the coast, surrounded by its vibe and lifestyle, and
It has always inspired us. So we want to create something beautiful and lasting around this energy. Our mission is to capture that spirit and translate it into products and experiences that carry the essence of coast culture into everyday life.
What is our dream?
The dream is to build a world of inspiring experiences and products around coast culture. Things that inspire us and others. And tap into a culture that exist but refine it and add to with our own vision.
We also dream about creative freedom — the ability to create and craft products and experiences that we, and the culture around us, truly love. Cesar is not just about function or aesthetics, but about making things with soul, with a sense of place, and with joy.
— Victor Lindh, founder of Cesar Equipment